"Crypto changed my life, and now it’s my mission to teach others how to do the same thing. May this book be your roadmap to success in crypto investing."

- Ian Balina




How to Invest in Bitcoin, DeFi, NFTs and More


Lack of knowledge is no longer an excuse - there's no time like the present for becoming a crypto investor. 


What if we told you that one book could contain an entire education in crypto investing topics? Whether you're an uninitiated newbie or an established veteran, this book exists to help you get a profitable start as a new crypto investor. The committed reader will go on an educational journey that starts in the world of conventional finance before crossing the crypto bridge to go deep on crypto assets, decentralized finance, NFTs, and security token offerings. 


This book is your one-stop shop on building a deadly working knowledge of the crypto markets and our ideas on how to play them profitably. It's time for the wall of technical smoke and mirrors around crypto to come down, and this book represents an experienced technical team sharing its hard-won knowledge as accessible as possible. 


You don't need to be a math genius to invest in crypto successfully. But you do need a strong base of knowledge to work from. This book is your foundation.

  • Blockchain and Cryptocurrencies
  • How to Use and Store Cryptocurrencies
  • Securing Your Crypto From Hackers
  • Value Investing
  • Risk Management
  • Building a Portfolio
  • Fundamental Analysis
  • How to Evaluate Crypto Technology
  • Token Sales: ICOs, IEOs, and IDOs
  • Security Tokens
  • DeFi
  • Mining and Staking
  • NFTs

Ian Balina | Founder & CEO


Ian is the founder and CEO of Token Metrics. He has appeared in CNBC, Bloomberg, Wall Street Journal, Forbes, Business Insider, and Entrepreneur Magazine for his work in cryptocurrencies, analytics and entrepreneurship.


A former analytics evangelist at IBM Watson, he brings a data-driven, “moneyball” approach to investing in crypto.


In 2017, Ian used this approach to turn $20,000 into over $5 million. He did this while publicly documenting his investments via an online spreadsheet, and that work formed the basis of the Token Metrics platform.


Originally from humble means, Mr. Balina is dedicated to giving back through his philanthropic efforts with Children of Uganda and Black Girls Code.










Token Metrics has donated hundreds of copies of The Crypto Investing Guide to NileOne Academy. An organization dedicated to educating Africa on blockchain technology and continuing the Token Metrics mission of economic empowerment for all humanity


When the Crypto Investing Guide was published, Token Metrics donated hundreds of copies to NileOne Academy. NileOne is an organization dedicated to educating Africa on blockchain technology.


“It’s our Token Metrics mission to help achieve economic empowerment for all humanity,” said Sam Monac, Chief People Officer. “It is through initiatives like the donation of the Investing Guide to great organizations like NileOne, that we can continue to help spread knowledge and access to the crypto market across the globe.”

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Token Metrics Media LLC is a regular publication of information, analysis, and commentary focused especially on blockchain technology and business, cryptocurrency, blockchain-based tokens, market trends, and trading strategies.

Token Metrics Media LLC does not provide individually tailored investment advice and does not take a subscriber’s or anyone’s personal circumstances into consideration when discussing investments; nor is Token Metrics Advisers LLC registered as an investment adviser or broker-dealer in any jurisdiction.

Information contained herein is not an offer or solicitation to buy, hold, or sell any security. The Token Metrics team has advised and invested in many blockchain companies. A complete list of their advisory roles and current holdings can be viewed here: https://tokenmetrics.com/disclosures/

Token Metrics Media LLC relies on information from various sources believed to be reliable, including clients and third parties, but cannot guarantee the accuracy and completeness of that information. Additionally, Token Metrics Media LLC does not provide tax advice, and investors are encouraged to consult with their personal tax advisors.

All investing involves risk, including the possible loss of money you invest, and past performance does not guarantee future performance. Ratings and price predictions are provided for informational and illustrative purposes, and may not reflect actual future performance.