"Crypto changed my life, and now it’s my mission to teach others how to do the same thing. May this book be your roadmap to success in crypto investing." - Ian Balina


How to Invest in Bitcoin, DeFi, NFTs and More

Lack of knowledge is no longer an excuse - there's no time like the present for becoming a crypto investor. 

What if we told you that one book could contain an entire education in crypto investing topics? Whether you're an uninitiated newbie or an established veteran, this book exists to help you get a profitable start as a new crypto investor. The committed reader will go on an educational journey that starts in the world of conventional finance before crossing the crypto bridge to go deep on crypto assets, decentralized finance, NFTs, and security token offerings. 

This book is your one-stop shop on building a deadly working knowledge of the crypto markets and our ideas on how to play them profitably. It's time for the wall of technical smoke and mirrors around crypto to come down, and this book represents an experienced technical team sharing its hard-won knowledge as accessible as possible. 

You don't need to be a math genius to invest in crypto successfully. But you do need a strong base of knowledge to work from. This book is your foundation.

  • Blockchain and Cryptocurrencies
  • How to Use and Store Cryptocurrencies
  • Securing Your Crypto From Hackers
  • Value Investing
  • Risk Management
  • Building a Portfolio
  • Fundamental Analysis
  • How to Evaluate Crypto Technology
  • Token Sales: ICOs, IEOs, and IDOs
  • Security Tokens
  • DeFi
  • Mining and Staking
  • NFTs

Ian Balina | Founder & CEO

Ian is the founder and CEO of Token Metrics. He has appeared in CNBC, Bloomberg, Wall Street Journal, Forbes, Business Insider, and Entrepreneur Magazine for his work in cryptocurrencies, analytics and entrepreneurship.

A former analytics evangelist at IBM Watson, he brings a data-driven, “moneyball” approach to investing in crypto.

In 2017, Ian used this approach to turn $20,000 into over $5 million. He did this while publicly documenting his investments via an online spreadsheet, and that work formed the basis of the Token Metrics platform.

Originally from humble means, Mr. Balina is dedicated to giving back through his philanthropic efforts with Children of Uganda and Black Girls Code.


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NFT Contest

Token Metrics issued
10,000 NFTs

To commemorate the book’s launch, Token Metrics is issuing rare non-fungible tokens (NFTs) to customers who buy books to support their mission of economic empowerment for all humanity.

 “The primary goal of this book is to help current and aspiring crypto investors of all ages by tearing down technical walls that might otherwise hold people back, empowering them to build wealth and achieve financial freedom,” said Ian Balina.

10,000 NFTs will be available, across four tiers, with increasing rewards based on the number of books purchased. The contest was designed to incentivize buyers to not only purchase a book for themselves, but also to purchase additional copies to donate to any under resourced school or educational institution worldwide, which is seeking the means to educate on crypto.


We will have the following NFT rewards for anyone that purchases a book. This is the initial step in the transformation of our Token Metrics family into an NFT based ecosystem.


Buy X amount of copies of our book for family, friends, or charity between the dates of August 28th, 2021 to October 7th, 2021.

For bulk purchases, please email books@tokenmetrics.com

Complete this online form

 “It’s our Token Metrics mission to help achieve economic empowerment for all humanity,” said Sam Monac, Chief Operating Officer. “It is through initiatives like this that we will continue to help spread knowledge and access to the crypto market across the globe.”

About Token Metrics

Token Metrics is a cryptocurrency investment research firm that provides AI-based cryptocurrency ratings and price predictions. Founded in 2018 by Ian Balina, Token Metrics is headquartered in Austin, Texas, the company specializes in delivering cryptocurrency investment research to crypto investors using professional analysts, analytics, and artificial intelligence. Token Metrics has a diverse set of customers, from the crypto curious to fund managers to passive investors, in more than 50 countries.